I ran across this video recently from the Catalyst Conference and had some conflicting emotions as I watched it. As a communicator of God’s Word, I am intensely aware of the power of emotion and the importance of using it effectively (though I often make mistakes). Take a moment to watch this video (especially starting from 3:45) and get an impression and then rejoin me for thoughts after:
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I’ll be the first to admit that I’ve made mistakes as a communicator so when I watch a video like this and comment on it I do so for my own learning experience (and perhaps my readers can learn from this as well). Let me also say that I have full confidence in the integrity of Compassion International and for everyone on the stage during this video. However, I think some steps could’ve been taken to avoid an awkward situation. This post is sort of like a case study for communicator’s.
Jimmy and Mark’s story was very powerful. I can’t imagine a more compelling story and I know the Holy Spirit was at work in this moment. Compassion International is a reputable organization and I have lots of friends who have attended Catalyst conferences. But after Jimmy meets Mark, I thought the way the MC handled this situation was distracting and misguided. Again, coming purely from a communicator’s perspective, I think we need to learn from this moment and be aware of the power of emotion. This was a powerful moment but at the end it felt like a commercial (even though he said it wasn’t. I’m always extremely sensitive especially to the way we ask for money even for a worthy cause).
Now, I know that hundreds of children got sponsored through this event, but my concern with this video doesn’t have anything to do with poverty. In fact, it doesn’t have anything to do with motives. I’m sure the people who coordinated this moment were hoping to persuade as many people as possible to sponsor a child and that they were doing so for the right reasons.
I don’t want to attack anyone’s motives, but I do want to caution about methods. To me the moment after Jimmy and Mark met I was longing for someone to whisk them off stage and then lead the crowd in a time of praise for the One who made all this possible. Of course, no one doubted that it was the Spirit who was working in that room at that moment, but it seemed to go way, way too quickly to a plea for money.
So, viewing this as a case study, I invite your insights. Should this moment have been planned differently? Maybe with videos or with more tact? Should someone have prepped the MC to feel free to go off script if the moment was too powerful to proceed? What lessons do we learn as church leaders about the power of emotion and our need to carefully consider what may or may not happen in a moment such as this?
You can also continue the conversation over at the Compassion Blog.
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